Television, the Internet or New Media


Which is and will have the most influence on both the developing and developed worlds–television or the internet?  Some believe it is an “and” not “or” proposition.  Then there is the third choice–radio plus mobile technology.  The article in Fast Company looks at results from different perspectives.   Some point to the fact that television is still a one-way technology even though it certainly has a modeling effect (both good and bad).  Charles Kenny a development economist with the World Bank is quoted:  “Radio is tied to less people stepping on mines, more people learning in school … and mobiles have been associated with folks earning more from fishing and agriculture and smoking less amongst other things. I’d say all three technologies–TV, radio, mobiles–have had a bigger impact on developing countries than the Internet to date.”

http://www.fastcompany.com/blog/kevin-randall/integrated-branding/just-boob-tube-not-youtube-transforming-world?partner=homepage_newsletter

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