The Real Lesson of the Gap Debacle: Logos Arent Key Anymore | Co.Design


The Real Lesson of the Gap Debacle: Logos Arent Key Anymore | Co.Design.

Will social branding be the new thing.  This article defines some of the ways that corporations are redefining their brand using a social context and sometimes combining with a digital media object or a small app.  Nike is a good example.

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