The author explains the complexity of designing and developing effective multimedia learning materials.  Can also relate these “attributes” to cognitive load theory which explains the need to provide the best mixture of media and content in ways that increase retention and understanding.

“Content writers and content developers of the learning material have to consider all the attributes such as text, colour, sound (multimedia materials) and graphics information. The content writers, designers and content developers have to follow communication principles, design principles and user interface design principles and to ensure that the learning material associated with the learning platform satisfy learners’ requirements. The learner’s personal factors and the learning materials’ characteristics should be correlated in order to achieve the overall aim of learning. Similarly, while developing learning material for higher education, the instructional designer has to follow the rules and regulations of the learning strategy. “

International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395 -0056 Volume: 03 Issue: 11 | Nov -2016 http://www.irjet.net p-ISSN: 2395 -0072

Dr. B. Senthil Kumar, Assistant Professor, Department of Journalism & Mass Communication, ADIGRAT University © 2016, IRJET | Impact Factor value: 4.45 | ISO 9001:2008 Certified Journal | Page 392


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