Richard Mayer’s Using Multimedia for eLearning


Mayer, R. E. (2017Using multimedia for e-learningJournal of Computer Assisted Learning, doi: 10.1111/jcal.12197.

“This paper reviews 12 research-based principles for how to design computer-based multimedia instructional materials to promote academic learning, starting with the multimedia principle (yielding a median effect size of d = 1.67 based on five experimental comparisons), which holds that people learn better from computer-based instruction containing words and graphics rather than words alone.”

journalAlso includes descriptions of the principles for multi-media principles that affect learning.

  • Coherence principle: Eliminate extraneous material.
  • Signaling principle: Highlight essential material.
  • Redundancy principle: Do not add on-screen text to narrated graphics.
  • Spatial contiguity principle: Please printed words next to corresponding graphics.
  • Temporal contiguity: Present narration simultaneously with corresponding graphics.
  • Segmenting principle: Break lesson into to self-paced parts.
  • Pre-training principle: Provide pre-training in key terms.
  • Modality principle: Use spoken text rather than printed text with graphics.
  • Personalization principle: Use conversational language.
  • Voice principle: Use appealing human voice.
  • Embodiment: Show on-screen agents that use human-like gestures
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