Using UTAUT to measure behavioral intentions


Being a fan of clear, well described research, I recommend reading this article which is available for download.     http://www.sciencedirect.com/science/article/pii/S1472811717301489  

In addition, the electronic version’s list of references contains links to many of the cited articles.

The Unified Theory of the Acceptance and Use of Technology has been used for many different purposes.  The components measured are:

  1. Performance Expectancy
  2. Effort Expectancy
  3.  Social Influence
  4. Facilitating Condition
  Determining students’ behavioural intention to use animation and storytelling applying the UTAUT model: The moderating roles of gender and experience level
  Norbayah Mohd Suki,Norazah Mohd Suki
  International Journal of Management Education
  Elsevier
  November 2017
 
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